h-e-b & Ncaa football
Everything is bigger in Texas, yet nothing is bigger than football. But how can we get guys to take their self-care routine just as seriously as a football pregame?
You get Hall-of-Famer and Dallas Cowboy legend, DeMarcus Ware, to take Texas through his self-care pregame routine, that’s how!
Client
Unilever
Ever wanted to see DeMarcus Ware in a robe? Here’s your chance! With our first story to get the campaign going.
I’ll never understand why a shower isn’t usually talked about as a part of post-workout routines.
DeMarcus knows what’s up, though.
Quick pro-tip from DeMarcus: if you don’t want the QB to know you’re coming, then rock with Degree® antiperspirant.